Ilamasqua is one of my favourite new brands—everything is so bold, bright and pigmented. I picked up this shade, Atomic, awhile ago on an impulsive hunt for a fun pink lip colour. Let me tell you, this fits the bill!
Illamasqua Atomic is a bright, cool-toned blue-fuscia pink. The formula is matte, but there's an ever-so-subtle bit of shimmer in it. (Temptalia says it's almost a frost, but I don't agree—perhaps the formula has changed?) For a matte formula, I don't find it especially drying, which is a nice change. It doesn't drag when it applies. If you're concerned about dryness, however, I would recommend applying it over a balm or a primer.
I had a difficult time capturing this colour in a photo. It's PINK, and it's BAM. I'd wear it with a very subtle eye and cheek for balance. Have a look:
The verdict? Such a fun, longwearing colour. I'll definitely be back to the Illamasqua counter.
Rating: Five stars out of five.
Available: Illamasqua's website, AND (as of this year) at Hudson's Bay—both online and in Vancouver's Pacific Centre location! Pay them a visit if you're local. They're enthusiastic and always willing to take the time to apply some colour for you. I even went to see them after a disastrous makeover at a location I won't name. They were happy to help.
Have you tried Atomic? Are you planning to visit their new counter in Vancouver?
Disclosure: This product was purchased by Eyeshadow Addict. This post contains affiliate links.