Make Up For Ever Artist Shadow: Review and Photos

Make Up For Ever Artist Shadow.

YOU GUYS. New eyeshadow from Make Up For Ever! Not just new colours—new formula. I don't know about you, but I get so excited when I see how far makeup technology has come since I started wearing foundation and mascara almost 20 years ago. Make Up For Ever's new Artist Shadow is up there with the best-formulated eyeshadow I've tried. Here's what it claims:

With its breakthrough, gel-powder formula blended with ultrafine pigments, Artist Shadow leaves a smooth, even result that gives lids super-saturated, lasting color. An easily-blendable formula that features diamond, iridescent, matte, metallic, and satin finishes, it is an accessible shadow for the professional makeup artist and the everyday woman.

"Gel-powder formula" is about right. This stuff is soft, soft, soft—like butter. It's crazy pigmented, it blends well, and it lasts the day with primer. Can you ask for much more? What's that? Every colour under the sun? Yeah, Make Up For Ever's Artist Shadow has you covered there too. With 210 shades to choose from in five different finishes, I hear it's the biggest permanent range on the market.

Here's a taste of what 210 shades looks like:

I was invited to a Make Up For Ever Artist Shadow launch event in August. We were asked to create a mood board—just like Make Up For Ever product designers do, apparently—and then choose a palette of three shadows to match. I tell you, the choices were difficult. It was an overwhelming amount of pretty. On top of that, we were offered 50 per cent off any other shadows we wanted. Eep! After exercising a great deal of self-control, I went with the following:

Make Up For Ever Artist Shadow palettes.

Left palette, top to bottom:

  • I550, an incandescent purply-taupe
  • I-300, an incandescent bluish green
  • S-234, a bright aqua with a satin finish

Right palette, top to bottom:

  • i556, a light, browny taupe with a satin finish
  • ME828, a metallic plum
  • ME230, a metallic greenish blue

Notice any themes? I was in a teal mood. ;)

Make Up For Ever claims these have the highest pigmentation on the market. When you see the swatches, you'll have no trouble believing that.

Left to right: S-234, I-300, I550, ME230, ME828, and i556.

Every swatch but I556 (far right) is ONE swipe. Not bad, right?

Here's a basic look with I550, ME230 and ME828. Experimenting, I put I550 all over the lid, ME828 in the crease, and ME23O in the outer corner and a little in the crease. Next time, I'll blend the purple and teal colours together a little less—they sort of combined into a cool, grey colour.

Overall, here's what I think:


  • They're VERY pigmented.
  • Blendable and soft—almost too soft. See the little dents in the photo above? Mishaps with my fingernails.
  • The packaging is handy. Unlike MAC refill pans, which are very inconvenient to use without a palette, you can keep these in the plastic pans they come with if you wish. It's not the best, but it will work. Alternatively, you can put these in a palette. As a bonus, if you buy three, you get a nice discount!


  • The wear time isn't bad, but I'm a bit disappointed that a primer is required to avoid creasing. For shadow this pricey, I expect slightly better lasting power. Maybe that's the price you pay for shadow this soft and buttery.
  • The price. $24 for a shadow is a fair bit. You do get 0.07 oz., but who needs that much of one colour?

The verdict: I'll definitely be buying more of these.

Rating: Four and a half stars out of five.

Available: Sephora and Here's the price breakdown:

  • $24 Canadian for one shadow (+$1 for a single case)
  • $39 for two shadows (+$1 for a duo case)
  • $50 for three shadows (+$1 for a trio case)

Have you tried Make Up For Ever's new Artist Shadow? Do you see yourself adding more colours to your collection?

Disclosure: This product was provided by PR for my consideration. This post contains affiliate links.